Marketing display for Rent Your Locker showcasing a locker system with the slogan "Think it's just a locker? Think again." and informational content about locker system features and benefits.

case study

From Euro to US: Changing the Locker Narrative Across Campus

The goal was to seamlessly transition a European website into a dynamic and visually captivating website tailored for the US audience. The current website didn’t establish the modern-use of lockers — a notion that is widely used across Europe. We needed to establish a fresh perspective on lockers across campus. Scroll to see the process behind the bright and unexpected website redesign.

category

UI Design + Custom Animations

tools

Illustrator + After Effects + Elementor Pro

client

Rent Your Locker

Multiple digital screens displaying website layouts with text and images, focused on lockers and digital management tools.

The Challenge

The project's big challenge revolved around reshaping how the US audience viewed lockers. Our conversations led us to realize that people in the US mostly thought of lockers as old-fashioned, bulky high school relics. That mindset was a major roadblock because not only did we have to highlight the Rent Your Locker platform, we also had to change the perception of college lockers.

Our goal was to break down this old way of thinking at a high-level and then showcase the user-friendly, web-based rental platform. This meant getting creative with design, highlighting the user-experience in a dynamic way, and providing clear info to help them see lockers across campus in a whole new light.

WIREFRAMES

Take a Peek.

color scheme

HEX #FFFFFF

HEX #E9E0DE

HEX #EAE95D

HEX #183159

HEX #528CA4

HEX #9EB8C3

illustrations

Illustration of financial connections between different institutions, including a bank, a government building, a debt collection agency, and a stadium, with dollar signs representing monetary flow.
Web browser window with user profile icon and login fields.
Illustration of a smartphone scanning a QR code from a digital ID on a computer screen.
A schematic diagram of a window with multiple panes, some shaded or highlighted in different colors.
A digital dashboard showing a pie chart, a user profile, and bar graphs.
A hand-drawn calendar grid with five marked dates, with three 'X's' and two circles, and a yellow header at the top.
Floor plan of an office with workstations, conference tables, and a kitchen area.
Diagram of a 4x4 grid with a shaded section on the top row, second column, and an additional smaller square with a circle below it, on the right side of the grid.
Icon of a computer window with a checkmark inside a circle.
Icon of a shopping cart.